With over 15 years of experience spanning branding, product design, and software engineering, I help turn ambitious ideas into products, brands, and experiences people love.
My work sits at the intersection of design, engineering, product, and storytelling — from shaping strategy and visual identity to building and shipping the final experience. I'm particularly drawn to projects where great design, technology, and business thinking come together.
Cristi is a versatile professional who consistently delivered high-quality work in coding, graphic design, and motion design.
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— Built and shipped core platform features using React and Remix, writing production-grade code that formed the foundation of the product
— Shaped core product architecture and technical decisions as an early engineer, establishing foundational patterns and best practices
— Developed and maintained a comprehensive UI design system, creating reusable components that accelerated team-wide development
— Collaborated with leadership to define product strategy and technical roadmap, while actively contributing to the codebase daily
— Developed comprehensive brand guidelines and produced all ad creatives, leading to a consistent visual brand across platforms.
— Managed the website and coordinated cross-functional teams, ensuring visual alignment and brand consistency.
— Cultivated relationships with clients ranging from startups to Forbes 500 companies, delivering tailored brand, digital product, and marketing solutions.
— Directed a dynamic team, streamlining creative processes and producing impactful brands and campaigns.
— Played an instrumental role in the company's growth from 17 to 250 employees, reinforcing its market position.
— Led a creative team in developing new positioning strategies, launching multiple sub-products, and executing marketing campaigns.
— Spearheaded pitches for new products to investors and conducted market research to identify new opportunities.
— Successfully designed and developed brand identities, marketing websites, and assets for over 30 diverse companies.
— Established a strong freelance portfolio by creating visual identities and websites for a multitude of clients, showcasing versatility and adaptability in the digital space.
Illustrator
Photoshop
After Effects
Figma
Cinema 4D
Audition
Unreal Engine
Supabase
Stripe
Visual Studio Code
Webflow
HTML & CSS
Typescript
Python
React
Next.js
Node.js
Express.js
MongoDB
Three.js
p5.js
Anime.js